When you're thinking of hiring out your online marketing, Halley Gray of Evolve & Succeed is dishing out her knowledge nuggets today! She's a straight up, no messing around truth teller and marketing pro. Most business owners I chat with list marketing as a big pain and mind-boggling. Just because your business is online, marketing isn't just about social media as your entire marketing strategy. There's way more to it if you want to grow your business!
Marketing is all about getting clarity on the value of your service, how it will satisfy the needs of your potential clients, and of course, the biggie is making sure your target clients know you exist or it just won't matter.
Three things you should be pulling together when you're considering hiring out marketing:
- A detailed description of your ideal client / target audience (who are you talking to)
- How you've been currently promoting your biz (tell it like it is, even if it's not much...yet)
- Any data from your promotion attempts (whatever data you have is good information)
When you're thinking of hiring, not everyone, ok pretty much only a few, have the bucks to hire a full advertising agency.
The next best thing is hiring someone with the badass brain power to spell out how to approach marketing, and show you how to tailor it for your business, which is where Halley comes in. Some of Halley's knowledge nuggets won't even cost you a penny and you can start on it today!
Halley's marketing knowledge nugget:
What DO YOU DO and WHO DO YOU HELP...
Marketing for online service-based businesses (freelancers, consultants, coaches)
RESULTS business owners can expect from working with you...
6 months of clients booked, first five figure launch, automated money-making
For kick ass success, people should have READY BEFORE HIRING OUT...
Internet access (of course), website, business idea, first client (preferably)
BEFORE THEY HIRED ME, I wish people ...
Made relationships and listened. Heard what others want but won't say.
The BIGGEST MYTHS from people who want to hire out marketing, but don't...
That they need to be excellent writers.
That selling online has to be hard. When done right, selling is easy.
A ROCK STAR CLIENT is...
Willing to experiment, adjust and try again even in the face of failure
FAVORITE PERSONAL OUTSOURCING WISH to make life magical...
Anything to do with my inbox!
FAVORITE WAY TO TAKE A BREAK in your business...
Doing Drunk Webinars or visiting a new city
(p.s. Totally worth your time to check out the Drunk Webinar calendar. It's the best virtual cocktail party in town! bit.ly/drunkkkk )
Halley's deets to connect:
Halley Gray: evolveandsucceed.com | Twitter @evolvesucceed