It's that time of year when we're all thinking about goals. Usually the goals discussion is all inside your head and goes something like this... Do I want to take the time to actually make goals, because I think about my goals ALL the time!
Do I even need to write them down? I mean, I'm thinking about them ALL the time! It sounds like soooo much work!
I know I want to make more money and grow my audience and that pretty much sums it up. Why bother to write it down? This is pretty straight forward and I'll just know I've met my goals when I get there.
If you have a business you are serious about, the kind you want to grow into something bigger and pay your bills with, you need to spend serious time actually making a plan and that includes your goals...in writing.
A goal is not so general it could be anyone's goal. If you said your goal was making more money this year, if you made $50 would you say you were successful? Probably not. Your goal should be specific to your business with enough details to KNOW if you've hit it outta the park!
Goals are like cocktail recipes. If you have the right ingredients and directions for how to make them, you have the best shot at the getting a cocktail you'll love AND having a fabulous celebration when you reach your goals!
So what's in a goal? These are the 5 key ingredients should you put into each of your goals:
STRATEGIC -Goals should be strategic, meaning they should be about the direction you want your business to grow. How to achieve your strategic goals are the action steps to get there.
A strategic goal would be, 'Self-publish a book on 'Unicorns as Pets' by June with sales of $200 in the first month'. A strategic goal is NOT 'write a book', that's a thought in your head before you actually make time to plan your goals.
MUST HAVES - Goals should be for your MUST HAVES, not the Nice to Have. Making $800 a month to pay your rent versus Make $800 a month to for hiring an Operations Manager. Of course, the first one is the Must Have since you'd like to have a roof over your head to sleep. The Operations Manager, well that's really nice and you'd love to get rid of some work, but likely not a Must Have, unless of course, it means you can make more income by freeing up your time.
Plus, mentally you tend to work harder on Must Have goals and slack off on Nice to Have's, because you know it doesn't matter if you achieve it.
If all your Must Have goals are covered and you're successfully meeting them every time, you are rockin', so now you should be thinking bigger!
WHY - Your goal should include WHY it's important. This will help motivate you and remind you why you set the goal in the first place. Is the goal so that you can take a special trip, buy a new piece of much-needed equipment, get BIG exposure? Yes, write down the WHY next to each goal.
BEGIN WITH a VERB - Make your goals action oriented. Action-oriented goals would be "Increase Income...", but not "Income 3x ...". It's a subtle difference, but your mind gets more excited and stays interested with action than a statement.
MAKE IT 'SMART" - Yes, you've probably heard this a million times, but are you doing it? If you want to know when you're successful you need to create your goal with details. Your goal should be Specific, Measurable, Attainable, Relevant, and Time-Bound.
What does this look like for a goal? A SMART Goal is, "Increase Income by $20,000 by June 2016. It's specific on how much money, and it's something you can track. $20,000 isn't out of the question based on where you're at in business now, so it's attainable. It's relevant since you actually need the income to grow and time bound since you'll do it by June. With a SMART goal, you will know if you're killing it since you know exactly what you have to achieve and when.
Here's another example of a SMART goal: Grow Newsletter list to 1,000 members within 9 months.
If you need a quick SMART goal fill in the blank sentence to make is so easy a 5th grader could do it, use this!
_________ (action) ________(what) to _______ (goal) by ____________(when).
Yes, that's it 5 key ingredients for making successful goals so get to work, no excuses! Really, I know you're thinking of skipping out now, but why wouldn't you want to get clear on what you're shooting for in your business. Winging it and hoping like hell the plan you've made in your mind works out, just uses up the brain cells that could be working on making success!
Want a checklist for the 5 key ingredients for making successful goals? A FREE download (no sign-up required!)
Want to know what to do next now that you have your goals? How to take action on your goals and actually achieve them? Check back next week for Part 2: How to Make Goals Stick for Success!